Walt Disney Studios Motion Pictures is teaming up with sister networks ABC, ESPN and ABC FAMILY for a week-long, cross-network extravaganza that will send viewers straight down the rabbit hole with “ALICE IN WONDERLAND.” The stunt provides 60-second first-looks customized for each network, all of which will air between Jan. 31 and Feb. 6, 2010. Featuring exclusive, never-before-seen footage from visionary director Tim Burton’s 3D theatrical motion-picture event, the first looks will culminate with a spectacular Super Bowl spot on Feb. 7, 2010. Entitled “Tick-Tock,” this action-packed spot features intense imagery and a few surprises from Burton’s Wonderland.
“We wanted to kick off our television campaign for ‘Alice in Wonderland’ in a big way,” says David Singh, executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures. “With Tim Burton at the helm and a cast that includes Johnny Depp, Anne Hathaway, Helena Bonham Carter and rising star Mia Wasikowska, the film already has a passionate following. Fans are eager to step into the incredible 3D Wonderland that Burton has created and get a glimpse at what he’s done with these brilliant characters, and we’re ready to give it to them.”
FIRST LOOK SCHEDULE
ABC
“Desperate Housewives,” Jan. 31, 9/8c
“The Bachelor,” Feb. 1, 8/7c
ESPN
2010 NFL Pro Bowl, Jan. 31, 7:20ET
NBA NUGGETS/LAKERS game, Feb. 5, 10:30ET
ABC FAMILY
“Greek,” Feb. 1, 10/9c
“The Parent Trap,” Feb. 6, 8/7c
Cross-network promo spots for the stunt begin on Jan. 26, 2010. The campaign will be supported, and the creative maximized on the studio’s online/social networking sites including Facebook (Facebook.com/Disney), Twitter (Twitter.com/disneypictures), You Tube (YouTube.com/DisneyMovieTrailers), Disney.com and more.
Previously: Alice Medicom Action Figures
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